Fair, that's a really good point. I don't distinguish between the companies and I don't think they're tangibly different in regards to privacy, but definitely agreed that Instagram has a better public image than Facebook does and I could see that making a pretty big difference.

I guess they're launching this under "Meta", they're not using either Facebook or Instagram as the branding. I don't have any data to know whether people are more likely to see Meta and think of Instagram or Facebook.