This is not particularly enlightening. Any number of things are possible. It was possible for Adobe to institute unreasonable pricing terms before this announcement too.
EDIT: Uh-oh, somebody downvoted this. Quite worrisome, because right now it only applies to my comment, but tomorrow, it may not. Right? Because apparently one data point constitutes a trend.
They could have done it five years ago too. And you could shoot your grandmother tomorrow. We can play the "So-and-so could potentially do X" game forever. There is an almost infinite range of possibilities in the universe. Pointing out mere possibility is uninteresting at best and deceptive at worst.