> Stay connected with hands-free calls and messages and listen to your favourite tracks through built-in speakers.
Which makes it seem pretty clear they're talking about stuff you can do because of the speakers.
Then later:
> No more stopping to answer your phone. Also, make calls and send messages on WhatsApp, Messenger and SMS, completely hands-free – simply by using your voice.
The first part seems intentionally ambiguously worded to be interpreted as:
> (Stay connected with hands-free calls and messages) and (listen to your favourite tracks through built-in speakers)
vs:
> (Stay connected with hands-free calls and messages and listen to your favourite tracks) through built-in speakers
So it's not clear from that wording that there isn't a display, or that the messages are read aloud. An unambiguous wording would be:
> listen to your favourite tracks and stay connected with hands-free calls and messages through built-in speakers
As, well, the below statement is true whether there is a screen or not, and also doesn't specify that the messages are read aloud:
> No more stopping to answer your phone. Also, make calls and send messages on WhatsApp, Messenger and SMS, completely hands-free – simply by using your voice
That plus the image of the screen floating next to the glasses definitely make it seem like marketing is trying to trick people into thinking there's a display without explicitly claiming it
> Which makes it seem pretty clear they're talking about stuff you can do because of the speakers.
That's true. But it's not excluding display stuff.
It's along the lines of some product having multiple features, and some marketing point only talking about the advantages of the first feature. People would expect further marketing points to address the other features, and/or not even realise they'd not seen the other ("assumed to be present") features mentioned later on.
> That's true. But it's not excluding display stuff.
How many product landing pages talk about what you cannot do with the product or what it doesn't include? That'd be a very strange landing page for a product...
I think you're technically correct, it definitely is unusual to talk about what you cannot do.
However, do you really think the marketing team didn't get together and recognize the major limitation of not having a display, and carefully craft the marketing so as to minimize that?
> However, do you really think the marketing team didn't get together and recognize the major limitation of not having a display, and carefully craft the marketing so as to minimize that?
Probably a bunch of people wished it was Google Glass 2.0 because it'd make the marketing people jobs easier/more interesting, but I don't think they'd craft the message to trick people, it'll impact the amount of returns and they'll probably lose more handling that than people not buying it because it doesn't have a screen.
> > Stay connected with hands-free calls and messages and listen to your favourite tracks through built-in speakers.
> Which makes it seem pretty clear they're talking about stuff you can do because of the speakers.
I don't agree at all (I wasn't not quoting to hide anything, I was just typing from mobile with a crappy connection on a train) - that's not clear to me - but ok.
> Stay connected with hands-free calls and messages and listen to your favourite tracks through built-in speakers.
Which makes it seem pretty clear they're talking about stuff you can do because of the speakers.
Then later:
> No more stopping to answer your phone. Also, make calls and send messages on WhatsApp, Messenger and SMS, completely hands-free – simply by using your voice.