Google hasn't released many products appealing to consumers since 2015, with the exception of hardware and incremental Android work. Google's ground-breaking days are over. Search, AdWords, Image Search, Gmail, Maps, NASA partnership + Earth + Moon and Mars maps, YouTube, Chrome, Translate, Suite/Workspace, Android OS, Drive, Docs, Google+, Chromecast, Photos - all the exciting stuff happened before the Alphabet transformation in '15. We haven't had almost any new iconic Google apps since.