QFT is too successful that experimentalists stuck for half a century with no meaningful surprise. But theoreticians got to maintain a publication streak if trying to stay in academy. Thus string theory becomes the perfect field. Most ones doing it seem to know it is a goose chase but no one dare to admit it publicly as your colleagues stripped of funding would tear you to pieces.

I feel we really should sort these papers into a category "physics in imaginary universe", so other people do not get confused.