At this point Apple is the only BigTech without any major investment in LLMs. Which isn't too surprising, they have historically never jumped on the shiny new thing until the dust clears off.
Apple makes shiny new things once in a while. Maybe they are not so good at catch up so plan to keep excelling at non AI shiny things (there is a lot of money in the not AI niche!)
Apple hasn’t released a dedicated chatbot but they use models heavily and in very targeted ways
all the iPhones have had a transformer co-processor for several generations, the neutral engine is primed for use with this current crop with just a little more dedicated ram to it
this is arguably better than the pick me chatbot thing
but Apple is also primed to disrupt all of that, they include a fine tuned model chatbot style client side on all their OS’ and that substantially shifts the battlefield, a smart client side siri that only optionally connects to a large cloud model? even better
an SDK for all the AI startups to leverage that instead of token price arbitraging with OpenAI api or other cloud providers like replicate? all hail the Apple supremacy
