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If image is such a concern, sell (1/x) of tickets at the max possible price, give away the other (1 - 1/x) the day before the show for free. Ban transfers on the free tickets.



Who gets those (1 - 1/x) tickets? Will there be a massive queue? In that case, people are paying with time instead of with money. Time is not free, and opportunity costs are real.


Not just image. If normal fans figure they can't go no way, they will loose interest overall.




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