You are procrastinating. Your psychology is preventing you somehow from doing the work, because you have some inherent fear that is preventing you from getting started.
I am guilty of this too - I think we all are. It’s far easier to focus on productivity tools/processes because it feels productive, thus giving you feedback without actually doing the harder job of the actual work, and thus perhaps realizing your underlying fear of failure or fear of being judged / etc.
2) you actually don't want to do that project. This could be a lot of different reasons: e.g. you get excited about ideas, but quickly lose interest etc.
They say everybody essentially writes about themselves, in this case very true.
I am guilty of this too - I think we all are. It’s far easier to focus on productivity tools/processes because it feels productive, thus giving you feedback without actually doing the harder job of the actual work, and thus perhaps realizing your underlying fear of failure or fear of being judged / etc.