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I don't know where you're from, but in the UK, over £50 billion is spent on it each year.

If you've seen anybody who lives for Friday / Saturday night and a Sunday hangover, it fits the consumerist image pretty neatly. Many (obviously not all) are slaves to alcohol.

We've all heard the wine'o'clock jokes from middle aged women in the office, people struggling to complete "Dry January" and similar challenges, colleagues talking about how excited they are to get a drink when they get home.

These people are held under the thumb of a handful or two alcohol companies. In many cases, it's simply a wasted weekend and quite a sum of wasted money, especially when you can't remember any of it.



Yep, also the 10 biggest beer manufacturers control about ~66% of the global market by volume. (And way more of that by profit.) [0]

So as a matter of current reality, alcohol-culture overwhelming means megacorporations. Things could be different... but they aren't.

[0] https://www.businessinsider.com/sabmiller-ab-inbev-would-dom...




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