I don't think it would be too wild to imagine that, maybe, this article isn't meant for you. It does seem perfect for other people that might benefit from a primer on the background.

Good storytelling comes in many shapes and forms, maybe the author was trying to use anticipation as the main element!

I really don't understand the surprise you're apparently filled with when coming across an article that's not presented in the way you expected; an imaginary problem that stops existing once you scroll down or do a keyword search.

Unsolicited recommendation, if I may: do not watch Pulp Fiction.