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I think you might appreciate this article (if you haven’t seen it already): https://meltingasphalt.com/ads-dont-work-that-way/


The article suggests that advertising works by manipulating cultural norms, but then it would not seem to work if ads were targeted to individuals and not to the population as a whole. For instance, the cited ad (Corona beer at the beach) was in fact widely distributed without individual targeting.

Also, the fact that misinformation campaigns work suggests that misinformation is at least one possible purpose of advertising.


> manipulating cultural norms.

The following strategy employed by producer fits the bill.

https://www.engadget.com/2019-08-09-netflix-algorithm-facebo...

'Norsemen' producer gamed Netflix's algorithm with Facebook ads He was pretty sure Minnesota residents would dig the Viking comedy.


I'd say the article is more about non-targeted ads, but nitpicking the example doesn't really help.

An ad can target an individual about their dandruff issue which only works because previously the non-targeted ads created social stigma around it. It's all connected.

Ads are fucking evil. No amount of rationalization can get around that. The only reason we even attempt to normalize this is because we have to generate profits at all costs.

I'd argue misinformation is embedded into advertising. There's a reason "honest ads" are a meme. Aside from a few exceptions, misinformation is the entire point of the ad: buy my thing because it's the best (it isn't) and will solve all your problems (it won't) and if you don't you're a loser (you aren't).




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