> It takes away more information from everyone else. Widens the gap despite slightly denting what Google can see.

Good. It would be even better if it had a greater impact on Google as well, but I'll take whatever gains I can get.

But Google is late to the "remove 3rd party cookies" game. It's not like that was their idea.

They're late because they weren't allowed to, with the most popular browser: https://www.gov.uk/cma-cases/investigation-into-googles-priv...

That's pretty distinct from "They pushed to remove 3rd party cookies to hurt competitors".

I stick by that. It's not the only move where they tried the boiling frogs approach around widening their control gap. AMP is another example. Manifest V3 also. They've become pretty skilled at making a trojan horse that has an outward benefit with the real intent hidden.

That they end up making concessions here and there to some regulatory bodies doesn't do much to convince me it's all about privacy.