>Every year the bloody product looks great and then the next year it somehow is even better
It's literally the same design since the iphone 11.
You need to see them side by side to notice the difference but any other user won't be able to tell at a glace that you own the 15 and not an older model.
It's not, but the improvements have been extremely incremental. The internals of the 14 were redesigned for better repariability, and the 14 pro model moved the camera into the middle of the screen.
The memes will be great on how apple's designers opened last year's CAD files, changed the radius of the corners and called it a day, and can kick back till next year while being paid boatloads.
It's literally the same design since the iphone 11.
You need to see them side by side to notice the difference but any other user won't be able to tell at a glace that you own the 15 and not an older model.