"We're interested in optimizing Q&A around thought leaders and experts. Quora works well for finding the right answer to a question - we're interested in finding out a diversity of opinions." What you said there means everything to me and would have convinced me to spend more than 10 seconds on your site. What you said on your about page means nothing to me. "Askolo wants to create a space where knowledge is easily accessible. Users can use their Askolo accounts to find out more about others and to share their thoughts."