Absolutely unfortunate. I watched a short film last night, shot with an omni-copter -- and my mind just spun with the possible opportunities for the creative filmmaker -- let alone other industries this could impact.
It's funny, at several points while watching that video, I felt that I was looking at a 3D animation -- precisely because virtual cameras aren't constrained by the motion range of physical equipment, so animators sometimes end up keyframing camera trajectories that feel unrealistic.
The film: http://vimeo.com/36341233