It is such a weird experience to do a Google search on someone else's computer after being used to Kagi. I recently requested a small usability enhancement, and it was implemented within a few weeks. Zero chance of that happening with any other search engine.
The search results are consistently better than anyone else's, including DuckDuckGo, so I am, and will remain, a happy paying customer.
It’s hard to get specific examples, but I was happier with the results back when I tried it in beta (after several years of using DDG exclusively and only very rarely needing the !g escape). It’s not always (pure default, things change with personalization like lowering/blocking/raising/pinning) a giant difference, but simply the result you want being further up, and fewer useless filler results between hits.
The search results are consistently better than anyone else's, including DuckDuckGo, so I am, and will remain, a happy paying customer.