39,516,981,435 books3.tar.gz -- 36.5% compression ratio
108,371,325,720 tar -- uncompressed
Recompressed with 7-zip and xz:
25,221,357,605 b3.7z # with flags: -m0=ppmd (23.3%)
27,077,329,052 books3.tar.xz # with flags: -e9 (25.0%)
To see what other slower compressors could do, I checked results from a random 1,000 books. MCM would achieve about half the original tar.gz file size, but it's very slow.