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I just mentioned this elsewhere. But everyone in freelancing and agency feels the same way. If only they could get that sweet passive income they could relax and have a stable buisness. Here are some things to consider:

- have you ever built and maintained a large codebase/project over several years?

- have you ever sold or marketed a product rather than a service?

- are you ready to compete with the whole world, as opposed to locally?

In my experience they are completely different skills, that agencies and freelancers do not have.

One approach is to develop internal "products" that make you more efficient. The bar drops from being something a customer can buy and enjoy right off the shelf, to being a productivity multiplier.

I persnally actually accepted the opposite. If everyone is obsessed with passive income and not doing work, to the extent that they are accepting tiny margins with artificially low discount rates, I want to maximize the value of the time I do concrete work.




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