The OP strongly implies that "The presence of copyright" is the same as "The ability to charge money," and much of the discussion here also assumes that. It is simply not true, though. I would rather discuss what the OP is actually about than the thing that the OP would prefer to substitute for its subject matter to make its case seem better than it is.
I agree. I view copyrights as unfair business practices, enforced by the government. My original comment was really in response to the open-source comment. I believe money is a bigger incentive than open-source development in the software engineering industry. Software certainly doesn't need to be copyrighted in order to sell it.
Well sure, I imagine there would be less apps produced (certainly less me too and shovelware apps where the author is trying to make a quick buck). My point is simply that apps will continue to be produced, regardless.
Besides, even if its perfectly legal to copy apps (or music or movies) and distribute them however you like, that doesn't necessarily mean you can't monetize them. It doesn't even mean that you have to completely give up the pay-for-app model either - people will still be willing to pay for something they really like (I bought a CD online direct off a musician a few months back despite already having the mp3's and I've never even opened the CD!), but obviously a lot fewer people than now. Perhaps a pay what you want model would work. This can be offset in other ways - paid support, physical merchandise (printed documentation perhaps) and kickstarter-style "I'll finish the app for $X" are just a few ideas.
I'm not saying that this would definitely be sustainable, because I don't know, but I do see some potential there and either way, people will still make apps, music and movies regardless (though it will be less[1]).
I wonder is B2B sustainable on support contracts and custom work?
[1] Maybe hobbies of the future will revolve more around the production of (free) content and less about the consumption of (free or otherwise) content? Evolution and adaptation of human behavior?