The death of creative thinking is management and processes. Assembly line work doesnt permit creativity. Google is heading the same route as IBM and other once great corporations made by creative people. When the discussion shifts from ideas to processes and triviliaities it's game over. Long live whatever replaces google. It's over.
There is a term in business for this I can’t remember. Where basically your money comes from business process X and so you protect X at all costs. Which makes it very difficult to innovate away from supporting X. It’s almost impossible for a company to pivot to making their money from Y. You see this classically in things like Sears, Woolworths etc. unable to keep up with the times.
The solution to this seems to be to basically start a new company in your company completely separate from your core company more or less. Meta seems to have initially done this very well with their pivot from Facebook to Instagram. Perhaps less great in their metaverse pivot but we’ll see. Google set themselves up for success at this with alphabet but I don’t think we’ve really seen them be able to have something they feel like they can really pivot into yet so business X continues to be the focus.
The death of creative thinking is management and processes. Assembly line work doesnt permit creativity. Google is heading the same route as IBM and other once great corporations made by creative people. When the discussion shifts from ideas to processes and triviliaities it's game over. Long live whatever replaces google. It's over.