It's interesting because traditionally "gold plating" can have connotations of overdoing something, making something slow and expensive that could have been simpler.
That would be how outsiders see those who don't shirk the extra work that goes into building their own infrastructure to escape the merchants of convenience.
Having said that, I did look up 'gild' to make sure I was using a semi-obscure word at the opposite end of the scale that begins with 'shit'.
Coming up with new words is surprisingly easy when there's an existing word requiring of a foil.
Don't give me too much credit for this, I need to maintain my current level of almost total obscurity in order keep pumping out the quality ;)