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> net result is cheaper, cooler, and a unique selling point for them

That and they are not paying for Intel's profit margins either. Apple is the quintessential vertical integration - they own their entire stack.




I was thinking of that as cheaper but there’s also a strategic aspect: Apple is comfortable making challenging long-term plans, and if one of those required them to run the Mac division at low profitability for a couple of years they’d do it far more readily than even a core supplier like Intel.


Apple doesnt manufacture their own chips or assemble their own devices. They are certainly paying the profit margins of TSMC, Foxconn, and many other suppliers.


That seems a bit pedantic, practically every HN reader will know that Apple doesn't literally mine every chunk of silicon and aluminum out of the ground themselves, so by default they, or the end customer, are paying the profit margins of thousands of intermediary companies.




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