Yea, this is the story that marketers tell themselves so they can sleep at night: "Well, I'm different! Unlike everyone else, my product is high quality! People will want to see it!" All ~10M marketers in the world excuse their actions with this rubbish.
Not necessarily, but even if so, the fact that all N million minus one of them incorrectly think they are the special one, results in the sea of crap we have today.
Another tough pill for marketers to please to swallow: Even IF the product is great, AND it's exactly what I need, AND I would be happy to buy it... I don't want to hear about it randomly throughout the day as I'm trying to live my life and do normal things other than "discovering products". I don't want to be actively or passively contacted uninvited by companies, even if I would be interested in their products. I'm not shopping. I don't want to hear about it.
That’s the power of a curated list. Consumer reports, Michelin, etc. It’s not you that’s advertising your product, it’s a trusted third party. Gaming search engine scoring algorithms is not the right way to prove your product is better. It’s the way to game a search engine to force yourself on to people.