Apple pays the same rate to everyone and for all music, and for what it's worth it is well known that Apple pays much more than Spotify does to artists.

It is incredibly difficult to guess what related music people will like, and some people will like the selections, others won't. Apple recently added a "Discovery" station that tries to guess music you might like but don't listen to and I am a big fan of it, while many others absolutely hate it. Eh.