I guess the thing is that the push is on for ever higher extraction and yields for managers/stakeholders/CEOs and to show it to shareholders and investors and the like. And with higher interest rates where money costs its only amplified I reckon.
I promote a video ad campaign for a client and its insane how much it is being shown for a few clicks. Ad revenue is probably going down in relative terms (or more effort for same results)
I guess the thing is that the push is on for ever higher extraction and yields for managers/stakeholders/CEOs and to show it to shareholders and investors and the like. And with higher interest rates where money costs its only amplified I reckon.
I promote a video ad campaign for a client and its insane how much it is being shown for a few clicks. Ad revenue is probably going down in relative terms (or more effort for same results)