I really have no idea why this story is getting so much traction.
For one thing, there is often not a clear distinction between so called "real time" analytics processing and batch processing. For example, it doesn't seem unethical to me to develop a system that processes in smaller batches and call it "real time." Even if the batch processing took hours. For some customers, that might very well feel like real time.
Second, it is standard practice (especially with enterprise software companies) to fudge the use of certain terminology for the sake of marketing. Again, I think this is because the meaning of those terms is often subjective as I think it is in this case.
Just doesn't feel like there's a real scandal here.
Because it's Salesforce and people love schadenfreude, especially when it's inflicted on a villain. And Salesforce isn't exactly well loved in the industry.
For one thing, there is often not a clear distinction between so called "real time" analytics processing and batch processing. For example, it doesn't seem unethical to me to develop a system that processes in smaller batches and call it "real time." Even if the batch processing took hours. For some customers, that might very well feel like real time.
Second, it is standard practice (especially with enterprise software companies) to fudge the use of certain terminology for the sake of marketing. Again, I think this is because the meaning of those terms is often subjective as I think it is in this case.
Just doesn't feel like there's a real scandal here.