If the actual cost to the consumer to unlock the features isn't more than other brands would charge for something with everything enabled, I don't really see a big issue, aside from that it requires closed firmware.

Seems like it could allow higher quality and cheaper products because they don't have to spend the money on keeping track of multiple hardware versions. Fewer models means the ones that do exist will be more tested and mass produced.

Then again, I've never ridden a motorcycle or even a bike, maybe things are different.