Damn that website is brilliant, why the hell don't I think of these simple yet effective ideas?
Honestly, they host an image, throw a few stats in, and charge exorbitant amounts of money for websites to put a "certified" badge on their page to convince consumers they're green.
I'm working on my "Economically Trustworthy" badge right now!
edit: OK, yea there was a bit of sarcasm but I genuinely like how this site fills a niche and has (probably) great profit margins.
