i don't buy it. TSLA still has a big city high tech slant and that's driving most of the sales, while Ford electric trucks are flying like hotcakes. he's going to have to do more to compete on features, on culture, and on reliability -- a big selling point for trucks, and something Tesla's terrible QA will struggle with.
The implication that truck drivers love bipolar douchebags is also vaguely offensive; if that was true the flyover states would be all about Kanye.
This isn't 4D chess, he's just off his rocker and morphing into 2000s Howard Hughes
The market for electric cars was primarily amongst "the liberals". You know, treehuggers, whale lovers, etc?
That was a key selling point for the vehicles -- save the planet!
I'm well aware of the market segmentation and where the big ticket items are, thank you very much. Yes, he'll likely get more cybertruck buyers due to fandom but there's a lot of non-truck buyers that are going to rethink giving money to him.