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The DoJ is welcome to make a claim on monopolizing the ad market. The case here is about monopolizing the search market.



Isn’t the whole point that they’re tightly intertwined? You pay to advertise in the relevant search results of your customers.


That’s not the law, so it’s irrelevant to the legal issues.


I don’t mean the law. I mean how the actual ad/search product actually works. As a Google customer I pay them to present my stuff the way I want it to my customers when they search for stuff about the things I sell. That’s the product, no?


That’s not relevant to the monopolization claim here though.


On the contrary, antitrust law has a lot of rules about using dominance in one industry to prop up another.




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