> Yet not only is Twitter not growing but it’s shrinking.
Source? Musk just tweeted about a new all-time monthly user record. It's not impossible that he would lie, but my impression is not at all that Twitter is shrinking.
There's a whole lot of discussion about Twitter shrinking and high profile people leaving, but they don't. Stephen king comes to mind as a big critic that threatened over and over to leave, but he hasn't.
> Musk just tweeted about a new all-time monthly user record. It's not impossible that he would lie
On the rare occasion he makes non-trivial, falsifiable claims, its pretty common that they turn out to be other-than-accurate, yes.
> but my impression is not at all that Twitter is shrinking.
My impression is that the set of advertisers (not regular Blue users, though they are a different kind of advertiser paying for reach) are narrowing and moving downmarket in a way which would take truly enormous numbers of Blue users to compensate for.
Whether its shrinking or not is somewhat beside the point.
It wouldn't surprise me if Twitter revenue is down. It also wouldn't surprise me if Twitter revenue is up. Unfortunately, with it being private I don't think we'll ever know.
> Whether its shrinking or not is somewhat beside the point.
In a thread entirely about Twitter/threads user count, whether it's shrinking is the entire point.
I clicked through from the sibling link to Elon's profile, and only see posts from last April and older? The reach of the site is.. not reaching. It is pulling back.
Yet not only is Twitter not growing but it’s shrinking.
I think your expectations for success in this vertical are off.