I can’t credit myself with the observation, it was someone else on HN, but it ran something like this:
For years Tesla made cars that were disproportionately appealing to people with concerns about the environment, a population that skews liberal/progressive. Those on the other side of the political world view might like the cars too- especially technophiles— but there certainly a large contingent that are skeptical to anything with a primary appeal of being “environmentally friendly”. Then comes the current culture-war driven political ecosystem, and all musk has to do is tweet some controversial things that might resonate with some contingents on the political right and all of a sudden those individuals may feel more comfortable buying cars from a guy who speaks their language.
I certainly don’t know if that was Musk’s deliberate strategy though, but it wouldn’t shock me if his actions in that way are partly “him” and partly him leaning into a role of social prominence that resonates with a consumer population previously less likely to buy his cars.
It would be interesting if I could fine surveys of automobile brand customer bases broken down by political affiliation, and if it’s shifted Tesla’s at all in recent years.
You can see his conversations leaked by court docs and understand his politics clearly. No need to contort yourself into seeing him in some other light than the one that’s readily apparent
For years Tesla made cars that were disproportionately appealing to people with concerns about the environment, a population that skews liberal/progressive. Those on the other side of the political world view might like the cars too- especially technophiles— but there certainly a large contingent that are skeptical to anything with a primary appeal of being “environmentally friendly”. Then comes the current culture-war driven political ecosystem, and all musk has to do is tweet some controversial things that might resonate with some contingents on the political right and all of a sudden those individuals may feel more comfortable buying cars from a guy who speaks their language.
I certainly don’t know if that was Musk’s deliberate strategy though, but it wouldn’t shock me if his actions in that way are partly “him” and partly him leaning into a role of social prominence that resonates with a consumer population previously less likely to buy his cars.
It would be interesting if I could fine surveys of automobile brand customer bases broken down by political affiliation, and if it’s shifted Tesla’s at all in recent years.