Having dealt with ETL tooling that starts as "simple" and next thing you know is a few dedicated hires for what was supposed to be a simple pipeline, the phrase resonates a lot. If you've already built out a team to do this, tried multiple different tools, and then have something that just works I'd be all for it and it would have been just that to me frustrating to have gone down some other path first.

As a vision statement to me it resonates, now curious to give it a try and see if it fulfills on that vision.