Organic fruit is more expensive than non-organic fruit, more expensive fruit is considered more luxury, and as a result supermarkets always sell organic fruit in wasteful but 'luxurious' packaging. In my corner of Britain, I don't think I've seen organic bananas sold loose, for instance.

Another example is the toilet paper company which, in order to brand themselves as eco-friendly, use recycled, unbleached paper. Sounds great until you see that each roll is individually wrapped... in glossy, bleached paper!