Wow this is a great example of bad marketing/naming/fluff. I thought this was X (Elon Musk) and the site looked generic enough (until Google is mentioned) to make me think this was the case.

Then it hit me: Musk is doing the rebrand so he can package 'moonshots' to pump his Twitter stock and eventually save his investment in the company. He'll bundle 'Elon futurism' into Twitter so he can get a better multiple.