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If you look at medical EMRs (essentially a CRM where patients are customers and salespeople are doctors) there is a similar situation as the CRM market, where a few big players dominate the scene with crappy software and feature creep (i.e. Epic = Salesforce). Based on the clean UI you have so far, you're definitely on the way to building a better user experience for CRMs, but at the end of the day you have to sell this to a salesperson, just like people selling better EMRs have to sell to hospital administrators who don't care how great the code is.

Consider an organization spending $10k/year on HubSpot. They're also spending at least a million a year on salaries/commissions for their sales staff. Optimizing software costs addresses 1% of the total spend, while making sales people more efficient optimizes the other 99%. In general, if your target customer is sales management, I would pitch support/customization contracts to streamline sales organizations when you're picking up initial customers. This would also likely bring you perspective on the wide range of customizations out there.



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