I know some people will say this isn't related to HN at all, but it's social media. It's an experiment to see if we can share something at an incredible scale, and this is the tangible result, the real-world benefit, of the technology that all of us strive to develop.

Our solutions make the world better in a slightly better way; Kony 2012 integrates all of our technology to make it better in a grand way. So yes, this is related to HN - as technologists, but also as humans.