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He mentions ChatGPT in passing but you could write a whole separate article about that. These bogus review companies are going to be able to pump out so many more reviews, of higher quality, with access to LLM-generated content. This problem is only going to get even worse.


They could already do that with pockets deep enough, what openai allows is for the common people to fight back


> what openai allows is for the common people to fight back

How so?


instead of having to invest a million into traning a model to compete, you can apply the same spam with ai techniques paying cents for it.




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