I feel the same with Twitter. Recently, no matter how hard I try to train its algorithm, it always finds new crappy short videos or click-bait threads to push on my timeline. Feels like a naive "crank the engagement up" lever has been pushed. It's fine as a business strategy in itself, clearly it's been working fine for many companies, but it just doesn't align with a Premium subscription model.

People don't voluntarily pay to be treated as semi-intelligent scrolling cattle, we fall into endless scrolling unconsciously and pay with our eyeball-time, but we don't go "oh I'm gonna shell out $8 for the privilege of browsing an inferior TikTok". He's got to chose one strategy and commit to it.