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If they opened the floodgates with a not-ready product and also fell over, that's a much worse look.

Besides, 'limited' account creation to form communities is a pretty well-established scaling strategy. They have scaled from 0 users to 200k users in 5 months - Facebook originally took a year to scale to 1m users so it's not unrealistic that Bsky are growing/scaling at approx the same pace at this stage in the curve. Worth noting that Facebook also just couldn't have handled scaling to 1 billion users on Y1, and that required years of engineering effort (and lots of money/resources).

Considering they can only have limited users at their current stage, invites to form close communities is a strategy to ensure that a social graph is created early. Having 20k users that all have a few friends with accounts is more important than having 20k users where nobody knows each other.

Remember Facebook also originally scaled campus by campus - which was a process that let it 'scale' in a way that encourages social graph creation (i.e. 10k signups in 1 university is probably WAY better for a social network than 10k signups in 100 universities).




It's 2023 and Jack is on the board, someone needs to be throwing money at them to solve their scaling problems-this ain't 2005.


They will have a different set of scaling problems to what Facebook had in 2005 - their decentralised architecture will throw out new challenges that will need time to be worked through.

Has anyone else created a decentralised social network at this scale? Arguably matrix but they also grew slower, potentially have a simpler product, and had scaling challenges along the way.

Remember scaling doesn’t just mean technical for a social network - it also means support and moderation.




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