So you're not actually questioning the act of giving away the money either? Your point of contention is "Why is he posting this?" ?
That's actually quite an interesting line of inquiry. I'd suggest it probably helps raise his company's profile, it helps draw potential employees to his company, and, admittedly, it also probably makes him feel good about himself - and it should - he's doing a Good Thing (TM) he should be able to highlight that. It cost him $3MM why shouldn't it buy him some goodwill?
Flaunting charity seems to negate the effects of the charitable giving some. Perhaps that's a pet-peeve of mine; however, it has effectively:
* raised his company profile;
* draw potential employees to his company, though I fear that might be for the wrong reasons: "bonuses here are ~amazing~" as opposed to "I love the work I do here" (money vs love-of-the-art)
Also, did he do a good thing? I know this sounds silly; but, why couldn't he have just had it in the employee contract that all employees will be getting X% of the dividends, based on some criteria; or, just given everyone stock so they could reep the rewards of dividends directly. The latter seems less effective in the spirit of the giving than the former.
That's actually quite an interesting line of inquiry. I'd suggest it probably helps raise his company's profile, it helps draw potential employees to his company, and, admittedly, it also probably makes him feel good about himself - and it should - he's doing a Good Thing (TM) he should be able to highlight that. It cost him $3MM why shouldn't it buy him some goodwill?