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> Or would they spread effectively by word of mouth in the absence of the noise generated by the advertising industry?

It is even more complex than that. As it already happens, word of mouth can also be hijacked by advertising resulting MLM pyramid schemes.

To bring about such a world we need more than just banning advertising, we need to make it a socially repulsive behaviour.



You know, we could just bin the entire sector/activity under dishonesty like we did before puffery was enshrined as an acceptable behavior for a business.




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