In William Gibson's Pattern Recognition, the main character (Cayce Pollard) subscribed to this aesthetic. Her wardrobe consisted of primarily garments that could not be tied to a brand, trend or a period. This is partly a result of a upchuck reaction to fashion and is also a side-effect of her rare allergic reaction to bad branding.

Great read.

http://en.wikipedia.org/wiki/Cayce_Pollard#Apparel