> The average YouTube content creator makes less than 0.02 per ad view
The number I see tends to fluctuate between $1 to $1.50 per 1,000 views, or about $0.001 to $0.0015 per view. (YouTube makes around twice that in direct gross revenue, and splits it up 55% to 45% between the creator and the platform, respectively.)
This obviously fluctuates substantially: if you produce videos that are viewed by prime demographics advertisers are more interested in, you tend to make more. YouTube also has better individual deals signed with their topmost creators, giving them a better revenue split or a different advertiser pool that’s willing to pay more for the most popular YouTubers. Shorts and livestreams also work a bit differently, but that’s too complicated to get into here.
Sponsors, meanwhile, typically offer massively better rates. Estimates very a lot more, and it depends on your individual track record as a creator, but I’ve seen numbers thrown around ranging from $2.50 to $10 per 1,000 views at the lower end. The biggest creators are apparently being quoted $50 or more per 1,000 views, and that number goes up exponentially as your channel grows.
That’s why seemingly every YouTuber is taking those deals, they’re unbelievably lucrative compared to the integrated YouTube ads. Combine that with a healthy Patreon and it’s no wonder why YouTubers are still able to do so well despite Google infamously difficult behavior.
The number I see tends to fluctuate between $1 to $1.50 per 1,000 views, or about $0.001 to $0.0015 per view. (YouTube makes around twice that in direct gross revenue, and splits it up 55% to 45% between the creator and the platform, respectively.)
This obviously fluctuates substantially: if you produce videos that are viewed by prime demographics advertisers are more interested in, you tend to make more. YouTube also has better individual deals signed with their topmost creators, giving them a better revenue split or a different advertiser pool that’s willing to pay more for the most popular YouTubers. Shorts and livestreams also work a bit differently, but that’s too complicated to get into here.
CGP Grey has a great video on how YouTube ads work: https://youtube.com/watch?v=KW0eUrUiyxo
Sponsors, meanwhile, typically offer massively better rates. Estimates very a lot more, and it depends on your individual track record as a creator, but I’ve seen numbers thrown around ranging from $2.50 to $10 per 1,000 views at the lower end. The biggest creators are apparently being quoted $50 or more per 1,000 views, and that number goes up exponentially as your channel grows.
That’s why seemingly every YouTuber is taking those deals, they’re unbelievably lucrative compared to the integrated YouTube ads. Combine that with a healthy Patreon and it’s no wonder why YouTubers are still able to do so well despite Google infamously difficult behavior.