I'm unavailable right now, but when you get an offer for the biz gig, bring them in on a contract basis, and give them a few clear and painful, yet essential, deliverables (meeting with 3 clients, line up a distributor, etc).
That's what my current cofounder did to me. Balked at first, but then I realized that it's not going to get magically easier after the trial. It was the right amount of realistic pressure -- just make sure that it's realistic.
That's what my current cofounder did to me. Balked at first, but then I realized that it's not going to get magically easier after the trial. It was the right amount of realistic pressure -- just make sure that it's realistic.