Apollo is a for-profit app. They are using reddits technology, servers, and users for free to make money off their own advertisements.
Reddit isn't "losing" any money by losing apollo users, since it wasn't making any money in the first place.
This seems like a billing dispute between two companies, not a user issue. Reddit also announced that modtools will be allowed to use the API free of charge.
At the end of the day, most people log in to reddit once or twice a month. Those are the users that are being targetted by advertisers anyways. The power users and terminally online moderating staff are more of a headache for reddit than a benefit.
> At the end of the day, most people log in to reddit once or twice a month. Those are the users that are being targetted by advertisers anyways
You have this exactly backwards.
Ads work on repeat exposure, aka impressions. Social media companies have no other reason to optimize for user session length.
Also, someone who uses Reddit once/twice a month would not need to have an account to begin with. Even if they did, their lack of activity would be a negative for ad targeting.
Incorrect. Highly active and power users tend to adblockers and are unlikely to click since ad impressions don't mean anything to them. Casual users are the money maker.
Apollo is a for-profit app. They are using reddits technology, servers, and users for free to make money off their own advertisements.
Reddit isn't "losing" any money by losing apollo users, since it wasn't making any money in the first place.
This seems like a billing dispute between two companies, not a user issue. Reddit also announced that modtools will be allowed to use the API free of charge.
At the end of the day, most people log in to reddit once or twice a month. Those are the users that are being targetted by advertisers anyways. The power users and terminally online moderating staff are more of a headache for reddit than a benefit.