Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Watching live TV is outright painful with the sheer amount of time spent on ads.

I mean, just watching a show on whatever streaming source...a "30 minute" show is typically more like 21:30 to 22:30 long. That means 7:30 to 8:30 of the time is ads. At least 25% of the time.

6 minutes of content, 2 minutes of ads. It's awful, and it feels so much worse when watching a movie. Movies are all about building tension for an hour or more, and that feeling of build-up is just destroyed by ad breaks.

How anybody can stand that is beyond me.



And of course it's not 22 minutes of content and 8 minutes of ads, it's 1 minute of ads played 8 times, because that's more effective at brainwashing you than not buying up all the ad space to prevent anyone else from getting your attention.

And then the ads are designed to be seen one time, so when they get repetitive you start noticing things that you wouldn't care about after one showing but will drive you insane after you see it for the 50th time in a row. An actor flubbed their line and they didn't fix it, a laugh sounds a little awkward, a sound is out of place, all sorts of things that pique your subconscious and you can't tune out.

How many of you can sing an advertising jingle from your childhood decades later? That is clearly a crime against humanity.


VW has this really cute ad for one of their EVs. It was amusing the first few times I saw it. It airs about 20 times per game on MLB.tv, every game. I’ve probably seen that same ad 500 times now.

I own a VW. I like my VW. I will not be buying their EV product. Ever.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: