Participating in this platform as a 3rd party sounds like the 2012 equivalent of inviting 1990's microsoft into your product meetings as part of "preliminary M&A" talks. Why bother guessing which games are the best to clone when you can simply build their analytics platform?

Oh, is this their feature-for-feature ripoff of Steam? :-D

It looks like this move has instilled some confidence. ZNGA stock is up 6.8% today.

As soon as I saw the title I thought I guess I should go rush to buy some zynga, but I guess I'm late to the party.

No, you buy before good news, and sell before bad.

(If you don't understand your market well enough to know which it will be, maybe you shouldn't be investing.)

"Bankruptsy! Ooo, I want that stock!"

It's a sensible move, but they haven't actually launched it yet as far as I can tell.

It will be available "later this month"

Wait it still uses Facebook, so what's there to win for 3rd (actually 4th) parties?