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Author here.

Well, sure, but to the contrary: DC has had a much harder time imitating Marvel's success, even with great IP. Universal tried to create the "Dark Universe." And even Marvel is having trouble cranking out the hits with the middling success of Ant-Man Quantumania, Thor: Love and Thunder, and Wakanda Forever.

I suspect making these things more streamlined and more of a flat cultural paste through the Disney Machine is a part of the lower outcomes.




I think if we want to talk about the actual value of messy human processes, you're on the nose. The problem is that large, entrenched industries can function using a distorted, rationalized model for a lot longer than any of us can afford to just wait around.




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