Everyone can make a good car now, they are a commodity now. So to differentiate in the market you turn to nonsense (pointless features you can talk about) and obfuscation (confusing pricing and options and fees, ala airlines)
Does the word 'good' have a different meaning in the US? Your car manufacturers barely manage to compete in the segment protected by the chicken tax tariff... Some do a decent job in luxury EVs.
Because what could be more fun than praying for autonomy at speed in a self-driving car while ordering a happy meal?
I'm happy they stopped at the concept.
Given the lack of regulation, I'm surprised we don't have drones dropping happy meals through moon-roofs in traffic like turkeys-via-chopper on WKRP in Cincinnati.